As I write this letter in August, here in the United States where I live and work, we are gearing up for our national elections, which will be held in early November. By the time this issue is published, the elections will be over and we will know the outcome. As I reflect on this election season, I am struck by the fact that food themes have been curiously absent. In the U.S., presidential candidates and other political leaders have long been connected to particular foods and food issues, as if those foods conveyed a particular set of qualities or values associated with those individuals. In the 1928 presidential elections, a local chapter of the Republican Party published an advertisement in The New York Times endorsing Herbert Hoover, promising that a Hoover presidency would ensure not just “a chicken in every pot,” but “a car in every backyard, to boot.” After Hoover won the presidency, rival campaigns during the 1932 presidential campaign held him accountable for not following through on this promise. Promises of food as a path to prosperity and social justice continued to color American presidential campaigns, with John F. Kennedy promoting a food stamp program that he then initiated after he was elected. His successor, Lyndon B. Johnson, subsequently pushed the U.S. Congress to pass legislation that made the food stamp program permanent. Johnson has since been credited with introducing measures to expand governmental programs to provide food assistance to low-income families, especially children.
Personal food preferences have also been part of presidential campaigns, as candidates have been associated with individual foods and observers have sought to link those foods to ideas about the character and personality of the candidates. President Jimmy Carter’s Southern heritage was associated with peanuts, whereas President Ronald Reagan was often remembered for his preference for jelly beans, a candy. President George H.W. Bush was remembered more for the food he disliked—broccoli—a dislike with which many Americans identified, particularly in a moment when debates about legislating health and healthy eating represented larger concerns with personal choice versus the intrusion of the “nanny state” in citizens’ ordinary lives.